Notes on software, AI and automation
What we learn building products and automations for businesses in Israel — explained plainly, without the hype.
AI Voice Agents in Hebrew: What Works Today and Where a Human Is Still Needed
An honest look at AI phone agents in Hebrew: where they handle calls well, where they still stumble – accents, names, numbers, noise – and how to launch one responsibly.
- AI voice agent
- Hebrew
- Customer service
- Automation
- 5 min read
How Much Does a WhatsApp Bot Cost? 7 Factors Behind a Quote
There's no single price for a WhatsApp bot. These are the 7 factors that shape a developer's quote, and how to prepare so the first call is short and useful.
- WhatsApp bot
- WhatsApp Business API
- Automation
- 6 min read
WhatsApp Is Changing How Business Messages Are Billed: What It Means for Israeli Businesses with Bots
From 1 October 2026, Meta starts charging for WhatsApp service replies above a monthly allowance. What changes for businesses with bots, and how to keep costs in check.
- WhatsApp Business API
- WhatsApp bot
Have a process that eats your team's time?
Tell us about it in a couple of sentences. We'll say honestly whether custom software, an AI assistant or a simple automation will help — or whether you don't need anything at all.